Hidden Grounds Roastery

Did you ever have a flashback to those true passionate moments in your life before a near death experience? Did you ever think “what have I done in my life that is valuable and significant?” Well, for us it was the journey of opening Hidden Grounds that we truly discovered what we loved. The people, the community and the space we have created has given us everything we could ever dreamed of and more. The great news is that we are just getting started...

When we decided to take this step, we knew the challenges would arise: being frugal with our funding so we can find a way to roast some green beans in our sample roaster. We remember all of the self-doubting moments that, rightfully so, never made us comfortable enough putting a mediocre product in the market. We remember coming up with inventive solutions to waft out the smoke in our space so we can run our shop…the situations were endless. But, the most valuable memory was drinking the first cup of our own roasted coffee. We ended up dancing the night away cause it was just that good.

Fast-forward to a month later and we were facing the challenge of coming up with a catchy-name. We immediately started thinking about this while listening to our favorite band; Cold Weather Company. One of their most popular songs, Wide-Eyed, is a beautiful melody about unprecedented love and being innocent in this experience and we simply resonated with that.

HIDDEN GROUNDS ESPRESSO BAR. NOW OPEN.

4C EASTON AVE, NEW BRUNSWICK, NJ 08901

MONDAY - FRIDAY: 7:00 AM - 7:00 PM

SATURDAY - SUNDAY: 8:00 AM - 6:00 PM

PHONE: (732) 543-1909

HIDDEN GROUNDS COFFEE SHOP. OPENED IN 2013.

106 EASTON AVE, NEW BRUNSWICK, NJ 08901

MONDAY - FRIDAY: 8:00 AM - 9:00 PM

SATURDAY - SUNDAY: 9:00 - 8:00 PM

PHONE: (732) 317-4117